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_c6480 _d6480 |
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| 001 | 6480 | ||
| 003 | ES-VaUE | ||
| 005 | 20200625104420.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 181025s2019 gw | o |||| 0|eng d | ||
| 020 | _a978-3-030-00287-9 | ||
| 024 | 7 |
_a10.1007/978-3-030-00287-9 _2doi |
|
| 040 |
_bspa _dES-VaUE |
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| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 072 | 7 |
_aKJS _2thema |
|
| 072 | 7 |
_aKJSM _2thema |
|
| 082 | 0 |
_a363.69 _223 |
|
| 100 | 1 |
_aParowicz, Izabella., _eauthor. _4aut. _4http://id.loc.gov/vocabulary/relators/aut |
|
| 245 | 1 | 0 |
_aCultural Heritage Marketing: _bA Relationship Marketing Approach to Conservation Services _cby Izabella Parowicz |
| 264 | 1 |
_aCham _bSpringer International Publishing _bImprint: Palgrave Pivot _c2019 |
|
| 300 | _a1 online resource (169 pages) | ||
| 336 |
_atext _btxt [ _2rdacontent] |
||
| 337 |
_acomputer _bc [ _2rdamedia] |
||
| 338 |
_aonline resource _bcr [ _2rdacarrier] |
||
| 505 | 0 | _a1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services | |
| 520 | _aProviding an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aCultural heritage | |
| 650 | 0 | _aManagement | |
| 650 | 0 | _aCentros de atención telefónica | |
| 650 | 0 | _aPersonnel management | |
| 650 | 1 | 4 | _aMarketing |
| 650 | 2 | 4 | _aCultural Heritage. |
| 650 | 2 | 4 | _aManagement. |
| 650 | 2 | 4 | _aCall Center/Customer Service. |
| 650 | 2 | 4 | _aHuman Resource Management. |
| 776 | _z3-030-00286-1 | ||
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-00287-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 998 | _db | ||