000			02983nam a22005175i 4500
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008			181104s2019 gw | o |||| 0|eng d
020			_a3030019713
024	7		_a10.1007/978-3-030-01971-6 _2doi
040			_bspa _dES-VaUE
072		7	_aKF _2bicssc
072		7	_aBUS001040 _2bisacsh
072		7	_aKF _2thema
072		7	_aKFCM _2thema
082	0	4	_a657 _223
100	1		_aBonacchi, Massimiliano., _eauthor _4aut
245	1	0	_aCustomer Accounting: _bCreating Value with Customer Analytics _cby Massimiliano Bonacchi, Paolo Perego
264		1	_aCham _bSpringer International Publishing _bImprint: Springer _c2019
300			_a1 online resource (VIII, 87 p. 19 illus.)
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
490	1		_aSpringerBriefs in Accounting, _x2196-7873
505	0		_a1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward
520			_aThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. .
650		0	_aAccounting
650		0	_aBusiness enterprises-Finance
650		0	_aMarket research
650		0	_aMotivation research (Marketing)
650		0	_aDatos masivos
650	1	4	_aAccounting/Auditing.
650	2	4	_aFinancial Accounting.
650	2	4	_aBusiness Finance.
650	2	4	_aMarket Research/Competitive Intelligence.
650	2	4	_aConsumer Behavior.
650	2	4	_aBig Data/Analytics.
700	1		_aPerego, Paolo., _eauthor _4aut
776			_z3-030-01970-5
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-01971-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db