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008			181101s2019 gw | o |||| 0|eng d
020			_a978-3-030-01980-8
024	7		_a10.1007/978-3-030-01980-8 _2doi
040			_bspa _dES-VaUE
072		7	_aKJMV6 _2bicssc
072		7	_aBUS087000 _2bisacsh
072		7	_aKJMV6 _2thema
072		7	_aPDG _2thema
082	0		_a614.8 _223
100	1		_aJeannet, Jean-Pierre, _eauthor _4aut
245	1	0	_aLeading a Surgical Revolution: _bThe AO Foundation Social Entrepreneurs in the Treatment of Bone Trauma _cby Jean-Pierre Jeannet
250			_aFirst edition
264		1	_aCham _bSpringer International Publishing _bImprint: Springer _c2019
300			_a1 online resource (401 pages) _billustrations
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
505	0		_a1. Prologue: Orchestrating A Cast of Thousands -- Part I: Launching a Surgical Revolution -- 2. Osteosynthesis Explained -- 3. A Brief Overview of the AO Organization -- 4. Treatment of Bone Fractures Prior to 1960 -- 5. Enter Maurice Müller (19182009) -- 6.Recruiting a Circle of Friends -- 7. The AO Kick-Off Meeting -- 8. AO Formulates Its Credo -- 9. Pillar One: Developing the AO Instrumentarium -- 10. Pillar Two: Teaching Osteosynthesis -- 11. Pillar Three: Maintaining Complete Documentation -- 12. Pillar Four: The Research Mission -- 13. Pitching the AO Philosophy to Hostile Audiences -- 14. In Search of a Business Model -- 15. Broadening the Supplier Base -- 16. A Commission to Steer the Enterprise -- 17. AO Vision, Mission, Values, and Strategy. Part II: Growing the Organization -- 18. Growing the Enterprise -- 19. Mathys: Building an Industrial Company from Scratch -- 20. Straumann Assumes Role of Manufacturer -- 21. Conquering International Markets -- 22. Cracking the US Market -- 23. Expanding the Instrumentarium. - 24. AOVET: Humans Helping Animals. - 25. Entering Other Trauma Segments. - 26. Carrying the Message: Apostles, Missionaries, Translators, and Baggage Carriers -- 27. Laying the Foundation for a Trauma University -- 28. Publishing the AO Philosophy -- 29. Internationalizing the AO Organization. - 30. The Diverse Talents Shaping the AO -- 31. Summarizing Growth Phase -- Part III: Navigating Turbulence -- 32. Changing of the Guard -- 33. From Association to Foundation -- 34. M&A Turbulence Among Producers: First There Were Three, Then There Was Only One. - 35 Changing Business Model: From Licensing Fees to Service Agreement -- 36. From Compression Plates to Anatomically Shaped Internal Fixators -- 37. From Eminence-Based to Evidence-Based Research. - 38. From Long Bones to All Bones -- 39. The Battle Over IP -- 40. One Final Merger? -- 41. Assessing How the AO Navigated Turbulences -- Part IV: The AO Foundation Today and Its Impact -- 42. The AOs Many Achievements -- 43. The AO Organization in 2018 -- 44. The AOTK System Today -- 45. AO Institutes: Research, CDID, Trauma University, and a Publishing House -- 46. AO Innovating into New Fields -- 47. AO Alliance -- 48. Global Health-Economic Impact -- 49. AO Industrial and Business Impact -- 50. AO as Creator of Wealth -- 51. AO as a Philanthropic Force -- 52. The World Honors AO Foundation and Founders -- Part V: Conclusion -- 53. Mission Accomplished? -- 54. Epilogue. .
520			_aThis book describes the 60-year history of the AO Foundation and its impact on the treatment of bone trauma. Originally founded by a group of Swiss surgeons, the AO has since established its osteosynthesis treatment approach to trauma, using surgery and implants, as the global standard. The AO successfully convinced the medical community that surgery of bone trauma was superior to the standard conservative treatment using plaster casts. This new technique meant that patients no longer had to spend long weeks at the hospital in traction, and prevented many disabilities. This book describes the struggle with the medical community, explains how the AO surgeons enlisted the support of an entire industry for their advanced tools and their research and teaching efforts, and details the AOs evolution into a non-profit foundation that now trains more than 50,000 surgeons, on all continents, every year. The efforts of the AOs affiliated surgeons, undertaken largely on a volunteer basis and with their own financial resources, serve as a stellar example of social entrepreneurship. Today the AO Foundation numbers over 20,000 surgeon members worldwide, and the industry that emerged to produce related implants and tools employs thousands of skilled staff. Professionals in consulting as well as in healthcare can use this book as a source of successful strategies, and as a blueprint for active social entrepreneurship. The AO journey through 60 years tells the amazing success of a group of determined Swiss surgeons which developed solutions to overcome traditional techniques of fracture repair that meant splinting or traction over a period of many hundred years. A must read for any orthopedic surgeon. Univ. Prof. Dr. med. Florian Gebhard, Director Department for Orthopedic Trauma, Vice Dean Medical Faculty, Ulm University, Germany Professor Jeannets chronicle of the development of the AO Foundations game-changing innovation in the medical treatment of musculoskeletal trauma is inspiring and insightful. It illuminates a potential path forward to transformation of the global healthcare industry through the application of principles and practices of creativity, innovation and entrepreneurship. Professor Mark Rice, Provost and Professor of Entrepreneurship, Babson College, USA Jean-Pierre Jeannet has written an important book on an important organization. AOs story is a remarkable case of entrepreneurship-with-a-purpose, as well as an inspiring illustration of how a few determined individuals can end up positively impacting the lives of millions! Jean-François Manzoni, President IMD, Lausanne, Switzerland The History of the AO Foundation is also a story of how the Canton of Solothurn turned into a Medtech hotspot with its unique concentration of leading orthopedic implant firms. This book is a testimony to the innovative impact of this sector on the Swiss economy at large. Roger Graber, Economic Development Canton of Solothurn, Solothurn, Switzerland
650		0	_aManagement
650		0	_aOrthopedic surgery
650		0	_aHealth care management
650		0	_aLeadership
650		0	_aOrganization
650		0	_aEntrepreneurship
650	1	4	_aInnovation/Technology Management.
650	2	4	_aSurgical Orthopedics.
650	2	4	_aHealth Care Management.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aOrganization.
650	2	4	_aEntrepreneurship.
776			_z3-030-01979-9
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-01980-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db