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| 003 | ES-VaUE | ||
| 005 | 20200701102417.0 | ||
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| 007 | cr c | ||
| 008 | 190202s2019 gw o 001 0 eng d | ||
| 020 | _a9783030037246 | ||
| 024 | 7 |
_a10.1007/978-3-030-03724-6 _2doi |
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| 100 | 1 | _aPalmatier, Robert W. | |
| 245 | 1 | 4 |
_aThe Intelligent Marketer's Guide to Data Privacy : _bThe Impact of Big Data on Customer Trust _cby Robert W. Palmatier, Kelly D. Martin |
| 260 |
_aCham _bSpringer International Publishing _bImprint,Palgrave Macmillan _c2019 |
||
| 300 | _a1 recurso en línea | ||
| 300 | _aXX, 192 p. 15 il., 14 il. col | ||
| 336 |
_aTexto (visual) _2isbdcontent] _btxt |
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| 337 |
_aelectrónico _2isbdmedia] _bc |
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| 338 |
_2rdacarrier _arecurso electrónico _bcr |
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| 490 | 0 | _aSpringer eBooks | |
| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aBusiness | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aDatos masivos | |
| 650 | 4 | _aNegocios | |
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 700 | 1 | _aMartin, Kelly D. | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-03724-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
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