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007			cr nn 008mamaa
008			190318s2019 gw | s |||| 0|eng d
020			_a9783030060312
024	7		_a10.1007/978-3-030-06031-2 _2doi
040			_bspa _dES-VaUE
082	0	4	_a658.8 _223
245	1	4	_aThe Great Facilitator _bReflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research _cedited by Barry J. Babin, Marko Sarstedt
250			_a1st ed. 2019
264		1	_aCham _bSpringer International Publishing _bImprint: Springer _c2019
300			_aVIII, 212 p. 66 illus., 61 illus. in color _bonline resource
336			_atext _btxt [ _2rdacontent.]
337			_acomputer _bc [ _2rdamedia.]
338			_aonline resource _bcr [ _2rdacarrier.]
347			_atext file _bPDF _2rda
505	0		_aColleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar
520			_aThis commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers
653			_aMarketing
653			_aManagement(QA(B(3D(BStudy and teaching
653			_aStudy skills
653			_aMarketing.
653			_aManagement Education.
653			_aResearch Skills.
655		4	_aLlibres electrònics
700	1		_aBabin, Barry J., _eeditor _4edt.
700	1		_aSarstedt, Marko., _eeditor _0(orcid)0000-0002-5424-4268 _4edt
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-06031-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db