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008			190523s2019 gw a o |||| 0|eng d
020			_a9783030144395
024	7		_a10.1007/978-3-030-14439-5 _2doi
040			_bspa _cES-MaUEC _dES-MaUEC
050		4	_aR859.7 _b.S63 2019 EB
100	1		_aStukus, David R. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aSocial Media for Medical Professionals : _bStrategies for Successfully Engaging in an Online World _cby David R. Stukus, Michael D. Patrick, Kathryn E. Nuss
264		1	_aCham _bSpringer International Publishing : _bImprint: Springer _c2019.
300			_a1 recurso en línea (XIV, 221 páginas 52 ilustraciones, 51 ilustraciones a color)
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_atext file _bPDF _2rda
490	0		_aMedicine (Springer-11650)
505	0		_aIntroduction: What is social media? (Overview of the platforms, ways they are utilized) -- Finding medical information online in the digital age (Details about patients using online resources for medical information) -- Myths and misconceptions (Dangers of searching online for medical information) -- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) -- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) -- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) -- Do’s and don’ts for the medical professional (Patient privacy, subject matter) -- How to deal with trolls (Strategies for dealing with negative comments/feedback) -- The sky is the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .
520	3		_aMedical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online Worldis a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world. .
650		7	_aMedicina _xRedes sociales
700	1		_aPatrick, Michael D. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
700	1		_aNuss, Kathryn E. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
710	2		_aSpringerLink (Online service) _9106937
776	0	8	_iPrinted edition: _z9783030144388
776	0	8	_iPrinted edition: _z9783030144401
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-14439-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _zSI