| 000 | 01608nam a22003971c 4500 | ||
|---|---|---|---|
| 999 |
_c7363 _d7363 |
||
| 001 | 7363 | ||
| 003 | ES-VaUE | ||
| 005 | 20200713095421.0 | ||
| 006 | a||||fo|||| 00| 0 | ||
| 007 | cr c | ||
| 008 | 190401s2019 gw o 001 0 eng d | ||
| 020 | _a9783030025687 | ||
| 040 |
_aUAL _bspa _cUAL _erdc _dES-VaUE |
||
| 082 | 0 | 4 |
_a658.8342 _223 |
| 245 | 1 | 0 |
_aFinding New Ways to Engage and Satisfy Global Customers : _bProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) _cedited by Patricia Rossi, Nina Krey |
| 260 | 1 |
_aCham _bSpringer International Publishing _bImprint, Springer _c2019 |
|
| 300 | _a1 recurso en línea | ||
| 300 | _aXLVII, 956 p. 62 illus., 17 illus. in color | ||
| 336 |
_aTexto (visual) _2isbdcontent] _btxt |
||
| 337 |
_aelectrónico _2isbdmedia] _bc |
||
| 338 |
_2rdacarrier _arecurso electrónico _bcr |
||
| 490 | 0 |
_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science _x2363-6165 |
|
| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aMotivation research (Marketing) | |
| 650 | 0 | _aCustomer relations-Management | |
| 650 | 0 | _aInternet marketing | |
| 650 | 4 | _aNegocios | |
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 700 | 1 | _aRossi, Patricia | |
| 700 | 1 | _aKrey, Nina | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-02568-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
||
| 998 | _db | ||