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_c7534 _d7534 |
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| 003 | ES-VaUE | ||
| 005 | 20200715101111.0 | ||
| 006 | a||||fo|||| 00| 0 | ||
| 007 | cr c | ||
| 008 | 190430s2019 gw o 001 0 eng d | ||
| 020 | _a9783030189112 | ||
| 024 | 7 |
_a10.1007/978-3-030-18911-2 _2doi |
|
| 040 |
_aUAL _bspa _cUAL _erdc _dES-VaUE |
||
| 082 | 0 | 4 |
_a658.8 _223 |
| 245 | 1 | 0 |
_aAdvances in National Brand and Private Label Marketing : _bSixth International Conference, 2019 _cedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| 260 |
_aCham _bSpringer International Publishing _bImprint, Springer _c2019 |
||
| 300 | _a1 recurso en línea | ||
| 300 | _aXI, 206 p. 18 il., 7 il. col | ||
| 336 |
_aTexto (visual) _2isbdcontent] _btxt |
||
| 337 |
_aelectrónico _2isbdmedia] _bc |
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| 338 |
_2rdacarrier _arecurso electrónico _bcr |
||
| 490 | 0 | _aSpringer eBooks | |
| 490 | 1 |
_aSpringer Proceedings in Business and Economics _x2198-7246 |
|
| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aApplied psychology | |
| 650 | 0 | _aE -- business | |
| 650 | 0 | _aTrade | |
| 650 | 0 | _aLeadership | |
| 650 | 4 | _aNegocios | |
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 700 | 1 | _aMartínez-López, Francisco J. | |
| 700 | 1 | _aGázquez Abad, Juan Carlos | |
| 700 | 1 | _aRoggeveen, Anne. | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-18911-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 998 | _db | ||