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| 003 | ES-VaUE | ||
| 005 | 20200715103809.0 | ||
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| 007 | cr c | ||
| 008 | 190925s2019 gw o 001 0 eng d | ||
| 020 | _a9783030249335 | ||
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_aUAL _bspa _cUAL _erdc _dES-VaUE |
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| 050 |
_aHF5415.1255 _b.R35 2019EB |
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| 082 | 0 | 4 |
_a658.827 _223 |
| 100 | 1 | _aRajagopal | |
| 245 | 1 | 0 |
_aCompetitive Branding Strategies : _bManaging Performance in Emerging Markets _cby Rajagopal |
| 260 |
_aCham _bSpringer International Publishing : _bImprint,Palgrave Macmillan _c2019 |
||
| 300 | _a1 recurso en línea | ||
| 300 | _aXXV, 288 p. 7 illus | ||
| 336 |
_aTexto (visual) _2isbdcontent] _btxt |
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| 337 |
_aelectrónico _2isbdmedia] _bc |
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| 338 |
_2rdacarrier _arecurso electrónico _bcr |
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| 490 | 0 | _aSpringer eBooks | |
| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aGlobalization | |
| 650 | 0 | _aLeadership | |
| 650 | 4 | _aNegocios | |
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-24933-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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