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| 008 | 190503s2019 gw o 001 0 eng d | ||
| 020 | _a9783030138233 | ||
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| 100 | 1 | _aKreutzer, Ralf T. | |
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_aToolbox for Marketing and Management : _bCreative Concepts, Forecasting Methods, and Analytical Instruments _cby Ralf T. Kreutzer |
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_aCham _bSpringer International Publishing _bImprint, Springer _c2019 |
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| 300 | _a1 recurso en línea | ||
| 300 | _aXIX, 260 p. 116 il., 104 il. col | ||
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_aManagement for Professionals _x2192-8096 |
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| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aStatistics | |
| 650 | 0 | _aLeadership | |
| 650 | 4 | _aNegocios | |
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
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_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-13823-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
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