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| 003 | ES-MaUEC | ||
| 005 | 20210201144743.0 | ||
| 007 | ta | ||
| 008 | 980313s2020 en W 00001 eng b | ||
| 020 | _a9781292341132 | ||
| 035 | _aSirsi) i9780132286855 | ||
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_aES-MaUEC _cUEV _bspa _dES-VaUE |
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_aHF5415 _b.K68218 2020 |
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| 100 | 1 |
_aKotler, Philip _d1931- _0BNE19922607948 _921466 |
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| 245 | 1 | 0 |
_aPrinciples of marketing _cPhilip Kotler, Gary Armstrong ; with Marc Oliver Opresnik |
| 250 | _a18th ed | ||
| 260 |
_aHarlow, Essex _bPearson Education _ccop. 2021 |
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| 300 |
_a728 p _bil. _c28 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
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_aArmstrong, Gary _0BNE _942657 |
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| 700 |
_aOpresnik, Marc Oliver _9516339 |
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| 942 |
_2lcc _cMSA |
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| 998 | _da | ||