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008			181229s2019 xxk| s |||| 0|eng d
020			_a9781137497383
024	7		_a10.1057/978-1-137-49738-3 _2doi
040			_aUAL _bspa _cUEV _erdc _dES-VaUE
050			_aD2746.5 _b.Y36 2019 EB
082	0	4	_a338.7095 _223
100	1		_aYamazaki, Katsuo
245	1	0	_aJapanese Global Strategy : _bOverseas Operations and Global Marketing _cby Katsuo Yamazaki
260			_aLondon _bPalgrave Macmillan UK _bPalgrave Macmillan _c2019
300			_a1 recurso en línea
336			_aTexto (visual) _2isbdcontent] _btxt
337			_aelectrónico _2isbdmedia] _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
520			_aThis book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
538			_aModo de acceso: World Wide Web
650		0	_aInternational business enterprises
650		0	_aAsia--Economic conditions
650		0	_aLeadership
650		0	_aAsia-Economic conditions
650		4	_aNegocios
655		4	_aLibros electrónicos
655		4	_aRecursos electrónicos
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1057/978-1-137-49738-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia
942			_2lcc _cLE
998			_db