000			02788nam a22004935i 4500
999			_c9794 _d9794
001			9794
003			ES-VaUE
005			20210517192327.0
006			m o d |
007			cr cnu||||||||
008			190829s2020 gw | o |||| 0|eng d
020			_a303023343X
024	7		_a10.1007/978-3-030-23343-3 _2doi
040			_bspa _cUEV _dES-VaUE
072			_aHD30.37 _2.A48 2020 EB
082	0		_a658.812 _223
100	1		_aAlt, Rainer., _eauthor. _4aut. _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aSocial Customer Relationship Management _bFundamentals, Applications, Technologies _cby Rainer Alt, Olaf Reinhold
250			_a1st ed. 2020
264		1	_aCham _bSpringer International Publishing _bImprint: Springer _c2020
300			_a1 online resource (127 pages)
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
490	1		_aManagement for Professionals _x2192-8096
505	0		_aSocial CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives
520			_aSocial media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects
650		0	_aCustomer relations-Management
650		0	_aE-business
650		0	_aInternet marketing
650		0	_aInformation systems
650		0	_aManagement information systems
650	1	4	_aCustomer Relationship Management.
650	2	4	_ae-Business/e-Commerce.
650	2	4	_aOnline Marketing/Social Media.
650	2	4	_ae-Commerce/e-business.
650	2	4	_aInformation Systems and Communication Service.
650	2	4	_aBusiness Information Systems.
700	1		_aReinhold, Olaf., _eauthor. _4aut. _4http://id.loc.gov/vocabulary/relators/aut
776			_z3-030-23342-1
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-23343-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db