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008			190903s2020 gw | o |||| 0|eng d
020			_a3030244822
024	7		_a10.1007/978-3-030-24482-8 _2doi
040			_bspa _cUEV _dES-VaUE
050			_aHD62.4 _b.I58 2020 EB
082	0		_a338.88 _223
245	1	0	_aInternational Business and Emerging Economy Firms : _bVolume I: Universal Issues and the Chinese Perspective _cedited by Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky
250			_a1st ed. 2020
264		1	_aCham _bSpringer International Publishing _bImprint: Palgrave Macmillan _c2020
300			_a1 online resource (269 pages)
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
490	1		_aPalgrave Studies of Internationalization in Emerging Markets _x2662-1185
505	0		_a1. International Business and Emerging Economy Firms: Present Characteristics and Future Trends; Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo and Tiina Leposky -- Part I. Universal Issues Concerning Emerging Economy Firms -- 2. Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Review; Sina Mortazavi, Igor Laine, Anne Quarshie, Juha Väätänen, and Suraksha Gupta -- 3. The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation; Päivi Aaltonen, Lasse Torkkeli and Maija Worek -- 4. Value Co-creation in Multinational Enterprises Services Marketing at the Bottom-of-the-Pyramid Markets; Tiina Leposky, Ahmad Arslan and Desislava Dikova -- 5. An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research; Li Thuy Dao,- Part II. Specifics of Chinese Firms and Chinese Context -- 6. The Power of Prestige: Investigating Employees Commitment in Companies Acquired by Chinese Multinational Enterprises in Germany; Katrin Held -- 7. A Combinative Perspective on Technology Adoption: A Case Analysis of Blockchain Technology Adoption in the Chinese Financial Industry; Ziwei Zhao, Daojuan Wang and Xianhua Wei -- 8. Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalization: The Case of a Western Exporter Entering China; Øystein Moen, Alex Rialp and Josep Rialp. .
520			_aHow do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the born global concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically
650		0	_aGlobalization
650		0	_aMarkets
650		0	_aLeadership
650		0	_aInternational business enterprises
650		0	_aAsiaEconomic conditions
650		0	_aInternational business enterprisesCross-cultural studies
650	1	4	_aEmerging Markets/Globalization.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aAsian Business.
650	2	4	_aCross-Cultural Management.
700	1		_aMarinov, Marin A., _eeditor. _4edt. _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aMarinova, Svetla T., _eeditor. _4edt. _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aLarimo, Jorma A., _eeditor. _4edt. _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aLeposky, Tiina., _eeditor. _4edt. _4http://id.loc.gov/vocabulary/relators/edt
776			_z3-030-24481-4
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-24482-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db