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| 999 |
_c9812 _d9812 |
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| 001 | 9812 | ||
| 003 | ES-VaUE | ||
| 005 | 20210518190415.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 190913s2020 gw ob 000 0 eng d | ||
| 020 | _a365827543X | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cUEV _dMiAaPQ |
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| 043 | _ae-gx--- | ||
| 050 |
_aHF5415.55 _b.S56 2020 EB |
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| 082 | 0 |
_a339.47 _223 |
|
| 100 | 1 |
_aSinnig, Julia, _eauthor |
|
| 245 | 1 | 4 |
_aThe role of origin of fame in influencer branding : _ba comparative analysis of German and Russian consumers _cJulia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann |
| 264 | 1 |
_aWiesbaden _bSpringer Gabler _c[2020] |
|
| 264 | 4 | _c♭2020 | |
| 300 | _a1 online resource (334 pages) | ||
| 336 |
_atext _btxt [ _2rdacontent] |
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| 337 |
_acomputer _bc [ _2rdamedia] |
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| 338 |
_aonline resource _bcr [ _2rdacarrier] |
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| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aConsumers' preferences- _zGermany |
|
| 655 | 4 | _aElectronic books | |
| 700 | 1 |
_aBurmann, Christoph, _ewriter of foreword |
|
| 776 | _z3-658-27542-1 | ||
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-658-27543-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
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_2lcc _cLE |
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| 998 | _db | ||