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008 191029s2020 gw o 000 0 eng d
020 _a365828014X
024 7 _a10.1007/978-3-658-28014-7
_2doi
040 _aMiAaPQ
_beng
_erda
_epn
_cUEV
_dMiAaPQ
050 _aHF5415.55
_b.M45 2020 EB
082 0 4 _a658.8342
_223
100 1 _aMeier, Beat,
_eauthor
245 1 0 _aBrand choice and loyalty :
_bevidence from Swiss car registration microdata
_cBeat Meier ; with a foreword by Prof. Dr. Hans Peter Wehrli
250 _a1st ed. 2020
264 1 _aWiesbaden, Germany
_bSpringer
_c[2020]
300 _a1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.)
336 _atext
_btxt [
_2rdacontent]
337 _acomputer
_bc [
_2rdamedia]
338 _aonline resource
_bcr [
_2rdacarrier]
490 1 _aInnovatives Personalmanagement
505 0 _aGeneral Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. .
520 _aBy analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. Contents General Understanding of Consumer Behavior Regarding Choice and Loyalty Influences of Demographic Factors on Brand Choice and Loyalty Effects of Incentives on Purchase Behavior Formation of Brand Loyalty over Time Target Groups Researcher and students of business administration, marketing, branding, consumer behavior, decision theory Experts in the automotive industry, durable goods, marketing, branding About the Author Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. .
650 0 _aBrand choice
655 4 _aElectronic books
700 1 _aWehrli, Hans-Peter,
_ewriter of foreword
776 _z3-658-28013-1
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-658-28014-7
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db