000 02490nam a2200373 i 4500
999 _c9947
_d9947
001 9947
003 ES-VaUE
005 20210525190546.0
006 m o d |
007 cr nn 008mamaa
008 191030s2020 sz o 000 0 eng d
020 _a3030258750
024 7 _a10.1007/978-3-030-25875-7
_2doi
040 _aMiAaPQ
_beng
_erda
_epn
_cUEV
_dMiAaPQ
050 _aHD30.28
_b.D53 2020 EB
082 0 4 _a519
_223
100 1 _aDiderich, Claude G.,
_eauthor
245 1 0 _aDesign thinking for strategy :
_binnovating towards competitive advantage
_cClaude Diderich
250 _a1st ed. 2020
264 1 _aCham, Switzerland
_bSpringer
_c[2020]
300 _a1 online resource (XII, 219 p. 54 illus.)
336 _atext
_btxt [
_2rdacontent]
337 _acomputer
_bc [
_2rdamedia]
338 _aonline resource
_bcr [
_2rdacarrier]
490 1 _aManagement for professionals
505 0 _aPart I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment
520 _aThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants
650 0 _aStrategic planning
655 4 _aElectronic books
776 _z3-030-25874-2
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-25875-7
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db