000			03443nam a2200385 i 4500
999			_c9953 _d9953
001			9953
003			ES-VaUE
005			20210525194514.0
006			m o d |
007			cr nn 008mamaa
008			191107s2020 sz o 000 0 eng d
020			_a3030082776
024	7		_a10.1007/978-3-030-08277-2 _2doi
040			_aMiAaPQ _beng _erda _epn _cUEV _dMiAaPQ
050			_aHC110 _b.D54 2020 EB
082	0	4	_a650 _223
082	0	4	_a658.05 _223
245	0	0	_aDigital transformation in business and society : _btheory and cases _cBabu George, Justin Paul, editors
250			_a1st ed. 2020
264		1	_aCham, Switzerland _bPalgrave Macmillan _c[2020]
300			_a1 online resource (XVII, 300 p. 12 illus.)
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
505	0		_a1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations
520			_aThe digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management
650		0	_aInformation technology- _xEconomic aspects
655		4	_aElectronic books
700	1		_aGeorge, Babu P., _eeditor
700	1		_aPaul, Justin, _eeditor
776			_z3-030-08276-8
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-08277-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db