E-Commerce Industry Chain: Theory and Practice
Shuai, Qinghong.
E-Commerce Industry Chain: Theory and Practice by Qinghong Shuai, Zhongjun Li, Yun Zhang - 1st ed 2023 - 1 recurso en línea - Advanced Studies in E-Commerce . - Advanced Studies in E-Commerce .
E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
9789819900435
10.1007/978-981-99-0043-5 doi
HF5548.32-.33 / 2024
E-Commerce Industry Chain: Theory and Practice by Qinghong Shuai, Zhongjun Li, Yun Zhang - 1st ed 2023 - 1 recurso en línea - Advanced Studies in E-Commerce . - Advanced Studies in E-Commerce .
E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
9789819900435
10.1007/978-981-99-0043-5 doi
HF5548.32-.33 / 2024