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E-Commerce Industry Chain: Theory and Practice / by Qinghong Shuai, Zhongjun Li, Yun Zhang

Por: Shuai, Qinghong, autor.
Series (Advanced Studies in E-Commerce).Editor: Singapore : Springer International Publishing, 2023Edición: 1st ed 2023.Descripción: 1 recurso en línea.ISBN: 9789819900435.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)Digital Resources
Contenidos:
E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.
Resumen: This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
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Tipo de ítem Biblioteca actual Signatura topográfica Estado Fecha de vencimiento Código de barras Reserva de ítems
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Valencia Digital Acceso Electrónico (UEV) HF5548.32-.33 2024 (Navegar estantería(Abre debajo)) Acceso electrónico eBook16022521
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E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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