Imagen de cubierta local
Imagen de Google Jackets
Advances in digital marketing and eCommerce : First International Conference, 2020 / Francisco J. Martínez-López, Steven D'Alessandro editors
Colaborador(es): Martínez-López, Francisco J. (, editor | D'Alessandro, Steven, editor.
Tipo de material:
E-bookSeries Editor: Cham, Switzerland : Springer, 2020Descripción: 1 online resource (ix, 220 pages) : illustrations.ISBN: 3030475956.Tema: Electronic commerce- -- Congresses | Marketing | Information technology | Business- -- Data processingGénero/Forma: Electronic booksClasificación CDD: 658.872 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia) 
Resumen: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HF5548.32 .A38 2020 EB (Navegar estantería(Abre debajo)) | Acceso electrónico |
Total de reservas: 0
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF5548.32 2023 EB Innovation of Digital Economy : Cases from China | HF5548.32 2023 EB Digitalization, Technology and Global Business : How Technology is Shaping Value Creation Across Borders | HF5548.32 2023 EB How Digital Intelligence Drives Business Growth | HF5548.32 .A38 2020 EB Advances in digital marketing and eCommerce : First International Conference, 2020 | HF5548.32 .B63 2019 EB Social Commerce: Consumer Behaviour in Online Environments | HF5548.32 .C64 2020 EB Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups | HF5548.32 .E97 2019 EB Exploring Omnichannel Retailing : Common Expectations and Diverse Realities |
Includes bibliographical references and index
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more
No hay comentarios en este titulo.
Ingresar a su cuenta para colocar un comentario.
Haga clic en una imagen para verla en el visor de imágenes